E-COMMERCE & DIGITAL MARKETING – Dr. Balvinder Taneja

E-Commerce & Digital Marketing Syllabus ( Theory )

Detailed Contents	Contact Hours
Part A Introduction to Electronic Commerce: Technical Components of Ecommerce, E-Commerce Framework, E-Commerce Applications and Electronic Business. Internet Service provider and World wide web. Architectural Framework for Electronic Commerce, WWW as the Architecture and Hypertext publishing. Electronic payment System : Types and Traditional payment, Value exchange system, Electronic funds transfer, Digital Token Based Electronic Payment System, Smart Cards – Credit Cards, Risk in Electronic Payment Systems, Designing Electronic Payment Systems. Electronic Data Interchange : Concepts and applications of EDI and Limitation. EDI and Electronic Commerce standardization and EDI – EDI Software Implementation. EDI Applications in Business – EDI: Legal, Security and Privacy issues .E- Governance for India : Indian customer EDI system and Service centres	22 Hours
Part B Introduction to Digital Marketing : Components of Online Marketing (Email, Forum, Social network, Banner, Blog) , Impact of Online Marketing, Basics of Affiliate Marketing, Viral Marketing, Influencer Marketing, Referral Marketing, Online Advertising, Mobile Marketing, Web analytics and Email Marketing. Search Engine Optimization (SEO) and Social Engine Marketing (SEM).: Importance of Internet and Search Engine and Role of Keywords in SEO, On-Page Optimization (Onsite) and Off Page Optimization. Introduction to Social Media Marketing (SMM). Website Planning & Creation : Content Marketing Strategy, Keywords Research and Analysis, Web Presence and Creating content. Successful content marketing strategies and case studies.	22 hours