🎓 Prompt Mastery Course — v2
Master the art of
AI prompting
Text · Images · Videos
Learn the exact words, structures and techniques that turn average prompts into extraordinary AI outputs. Three full prompt builders included — live, interactive, copy-ready.
Text-to-Text builder
8 image components
200+ power words
Video prompt builder
Practice exercises
Works with these tools
ChatGPT
Claude AI
Gemini
Midjourney
Adobe Firefly
Canva AI
Runway ML
Pika Labs
Stable Diffusion
01
Text to Text
The 5 components of a perfect text prompt
Every great ChatGPT or Claude output starts with the same 5-part structure. Master this and you'll never write a weak prompt again.
🎭 Role
+
📋 Task
+
🧩 Context
+
📐 Format
+
🎙 Tone
=
🔥 Perfect Output
1. Role
Assign an expert identity to the AI before giving the task. It adopts the knowledge, vocabulary and perspective of that role immediately.
expert copywriter
senior SEO strategist
digital marketing coach
social media strategist
brand storyteller
email marketing expert
2. Task
The specific action you want. Be direct and unambiguous. Start with a strong action verb — write, create, list, analyse, rewrite, summarise.
Write 3 Instagram captions
Create a 30-day content calendar
Write a Facebook ad headline
Draft a promotional email
List 10 blog post ideas
3. Context
Give AI the full picture. Brand, product, audience, platform, and goal. More context = less back-and-forth = better first output.
for DigiMargi Canva course
targeting BCA students in India
for Instagram audience aged 18-30
to drive sign-ups and conversions
for Indian digital marketers
4. Format
Tell AI exactly how to structure its response — bullet list, numbered steps, table, paragraph, JSON, or a specific length constraint.
under 150 characters each
bullet points with emojis
numbered list of 5 options
headline + 2-line description
max 3 paragraphs
comparison table format
5. Tone
The voice and personality of the output. The exact same content feels completely different depending on the tone you specify.
fun and energetic
professional and confident
motivational coach energy
conversational and warm
urgent and compelling
Gen-Z casual Hindi-English
Bonus: Examples
Add "like this example:" followed by a sample output. One-shot examples dramatically improve AI output quality and consistency.
Example: "Design your future today 🎨"
Example: "From zero to pro in 30 days"
Example: "Your dream skill starts here →"
The golden rule: Always start with Role + Task as a minimum. Add Context, Format, and Tone for 10× better results. Click any chip above to auto-fill the live builder in the next section!
02
Live Builder
Build your text prompt live
Click chips in Section 01 or type directly below. Watch your complete prompt assemble in real time — then copy it straight into ChatGPT or Claude.
Use case:
✍️ Text-to-Text Prompt Builder
🎭 Role
📋 Task
🧩 Context
📐 Format
🎙 Tone
⭐ Example (optional)
Generated Prompt — ready to paste into ChatGPT or Claude
0 chars
Fill in the slots above to build your prompt...
⚡ One-click presets — click to load instantly
Instagram Caption — Canva course
Act as an expert Instagram copywriter. Write 3 captions for a Canva design course targeting BCA students in India. Format: each under 150 characters with 1 emoji and 1 CTA. Tone: fun, energetic and motivational.
Meta Ad Copy — AI course
Act as a senior Facebook ads copywriter. Write 5 ad headlines for an AI digital marketing course targeting working professionals in India aged 25-40. Format: each under 40 characters, punchy and benefit-driven. Tone: urgent and aspirational.
Promotional Email — DigiMargi
Act as an email marketing expert. Write a promotional email for DigiMargi's Canva course launch targeting college students. Format: subject line + 3 short paragraphs + clear CTA button text. Tone: warm, encouraging, and confident.
Blog Post Outline — Generative AI
Act as a content strategist and SEO expert. Create a detailed blog post outline on "How Generative AI is changing digital marketing in India" targeting marketers aged 22-35. Format: H1 title + 6 H2 sections with 3 bullet points each. Tone: educational, authoritative, and practical.
Pro workflow: Use the one-click presets above as starting points, then edit the slots to match your exact brand. The prompt updates live as you type. Copy → paste into Claude or ChatGPT → get professional output in seconds.
03
Image Prompting
The 8 core image components
Every world-class image prompt is built from the same 8 building blocks. Master these and you can create anything.
🎯 Subject
+
🎨 Style
+
💡 Lighting
+
📐 Composition
+
🎨 Colour
+
🌍 Environment
+
⚙️ Technical
+
🚫 Negative
=
🔥 Masterpiece
1. Subject
The main thing in your image. Be extremely specific — describe appearance, action, emotion, clothes, age, ethnicity.
young Indian woman
futuristic warrior
serene elderly monk
luxury product on marble
2. Style
The visual language and art form. Reference specific artists, movements, or film aesthetics for powerful results.
photorealistic
Studio Ghibli
cinematic film still
Wes Anderson aesthetic
oil painting
anime illustration
3. Lighting
Lighting is the single most powerful mood-setter. A great lighting description transforms a flat image into drama.
golden hour sunlight
dramatic rim lighting
neon glow
soft diffused light
chiaroscuro shadows
volumetric god rays
4. Composition
How the image is framed. Camera angle, shot type, and spatial arrangement control what the viewer feels.
rule of thirds
extreme close-up
bird's eye view
Dutch tilt angle
symmetrical
wide establishing shot
5. Colour Palette
Specify exact colour moods to ensure brand consistency and emotional impact across all your AI images.
warm amber tones
monochromatic navy
pastel muted tones
vibrant neon palette
black and gold luxury
earthy terracotta
6. Environment
Where is this happening? Time of day, weather, location, and atmosphere all add depth and believability.
misty mountain valley
neon-lit Tokyo street
ancient Indian temple
rainy Mumbai street
futuristic glass office
7. Technical Quality
These words tell AI to render at the highest quality. Always include 2–3 of these at the end of every prompt.
8K ultra detailed
shot on Sony A7R IV
85mm f/1.4 lens
hyperrealistic render
shallow depth of field
award-winning photography
8. Negative Prompt
Tell AI what to AVOID. This prevents common glitches like distorted hands, watermarks, and blurry backgrounds.
no watermark
no distorted hands
no blurry
no extra limbs
no text overlay
no low quality
Pro tip: You don't need all 8 every time. For most images, focus on Subject + Style + Lighting + Technical Quality. Add the others when you want precise control over a specific element.
04
Power Words
200+ power words that transform prompts
Copy any word directly into your AI tool prompt. Click to add to the builder on the next page.
📷 Camera & Lens
35mm lens
85mm portrait lens
50mm f/1.2
wide angle
macro lens
telephoto
tilt-shift
fish-eye
bokeh
shallow DOF
long exposure
anamorphic lens flare
💡 Lighting Vocabulary
Rembrandt lighting
butterfly lighting
split lighting
backlit
rim light
bioluminescent
candlelight
studio softbox
overcast diffused
blue hour
harsh midday sun
neon glow
god rays
subsurface scattering
🎨 Art Styles
hyperrealism
impressionism
surrealism
art nouveau
cyberpunk
steampunk
synthwave
vaporwave
dark fantasy
editorial fashion
concept art
digital painting
watercolour
charcoal sketch
🎬 Cinematic References
Wes Anderson
Christopher Nolan
Roger Deakins DP
Blade Runner 2049
Dune cinematography
Studio Ghibli
Wong Kar-wai
Kubrick symmetry
Tarkovsky atmosphere
35mm film grain
anamorphic look
✨ Quality Boosters
masterpiece
best quality
highly detailed
ultra sharp
professional photo
4K / 8K resolution
trending on ArtStation
award-winning
photorealistic render
intricate details
octane render
unreal engine 5
😮 Emotion & Mood
ethereal
melancholic
triumphant
serene
ominous
whimsical
nostalgic
dreamlike
epic
raw emotion
tension
peaceful
05
Skill Levels
Beginner to expert — same subject, 3 levels
See how adding components transforms the same basic idea into a completely different quality of image.
🔴 Beginner
2 components
Subject + basic description. Gets something, but unpredictable and often flat.
a woman standing in a city at night
❌ Vague · No mood · No style
🟡 Intermediate
5 components
Adds style, lighting and mood. Produces good results consistently.
a young Indian woman in a red saree standing in a rainy Mumbai street at night, neon reflections, cinematic photography, moody atmosphere
✅ Better · Specific · Consistent
🟢 Expert
All 8 components
Full control. Precise, repeatable, publication-ready results every time.
a young Indian woman in a crimson silk saree, standing in a rain-soaked Mumbai alley at midnight, Rembrandt lighting + neon sign glow from above, rule of thirds composition, warm amber and electric blue palette, bokeh background with rain droplets, shot on Sony A7R IV 85mm f/1.4, cinematic colour grade, 8K, no watermark, no blurry
🔥 Masterpiece · Predictable · Pro
Weak vs Strong comparisons
| Category | Weak | Strong | Why it works |
|---|---|---|---|
| Subject | a man | weathered 60-year-old Indian farmer, deep wrinkles, warm eyes, wearing a faded blue kurta | Specificity gives AI no room to guess |
| Style | realistic photo | shot on Kodak Portra 400 film, Roger Deakins cinematography style, 35mm grain | References tell AI exactly which visual language |
| Lighting | good lighting | soft golden hour light from the left window, long shadows, warm skin tones | Directions + quality + mood = specific result |
| Colour | nice colours | muted terracotta, deep forest green, cream — desaturated film look | Named palette ensures brand consistency |
| Quality | high quality | masterpiece, 8K, ultra-sharp, octane render, trending on ArtStation, professional photography | Multiple quality signals stack together |
06
Practice
Build your image prompt live
Click the word chips in Section 1 or type below to fill each component. Watch your final prompt assemble automatically.
🔨 Image Prompt Builder
🎯 Subject
🎨 Style
💡 Lighting
📐 Composition
🎨 Colour
🌍 Environment
⚙️ Technical
🚫 Negative
Generated Prompt
Fill in the slots above to build your prompt...
Try this: Go back to Section 03, click the coloured word chips — they automatically fill the builder slots here. Then copy and paste the final prompt into Midjourney or Canva AI!
07
Video Prompting
Master AI video prompts
Video prompts = Image components + 4 extra motion-specific components. Learn all 4 additions now.
Image components
+
🎥 Camera Motion
+
💨 Subject Motion
+
⏱ Duration & FPS
+
🎭 Transition
Camera Motion
How the camera itself moves through the scene. This is the #1 thing that makes AI video feel cinematic.
slow dolly forward
slow zoom in
orbit around subject
pan left to right
crane shot rising
drone flyover
handheld shaky cam
static locked shot
Subject Motion
What moves within the frame — the subject's action, and secondary ambient motion like wind, water, and particles.
hair blowing gently
fabric rippling
water flowing
particles drifting up
walking forward slowly
leaves falling
flames flickering
breathing subtly
Duration, FPS & Ratio
Always specify these three technical parameters. They control the format and playback quality of your video output.
3–5 seconds
10–15 seconds
24fps cinematic
60fps smooth
9:16 vertical Reel
1:1 square
16:9 landscape
slow motion 0.5x
Transition & Atmosphere
How the video begins, ends, and what atmospheric elements make it feel alive and immersive.
fade in from black
fade to black
light rain falling
golden dust particles
mist rolling in
light flares
smooth loop
seamless hold on subject
🔴 Weak video prompt
a woman walking in a city
Result: random, no mood, choppy movement, unpredictable quality.
🟢 Expert video prompt
young Indian woman in red saree walking through rain-soaked Mumbai street at night, slow dolly forward camera following her, hair and fabric moving gently in the breeze, neon reflections on wet pavement, golden dust particles, cinematic colour grade, 6 seconds, 24fps, 9:16 vertical, no blur, no distorted faces
Result: cinematic, controlled, consistent — Reel-ready output every time.
08
Motion Vocabulary
The motion power words that make videos feel alive
These are the specific words that separate flat AI clips from cinematic content. Click any chip to add it to the Video Prompt Builder.
🎥 Camera Movements
dolly in
dolly out
tracking shot
crane up
whip pan
steadicam
aerial reveal
360 orbit
push in extreme
pull focus rack
💧 Ambient Motion
ocean waves lapping
candle flame flickering
cherry blossoms falling
steam rising
snow drifting
smoke wisping
clouds time-lapse
rain on window
bokeh shimmering
⚡ Speed Modifiers
ultra slow motion
slow motion 0.25x
time lapse 10x
ramping speed
gentle drift
barely perceptible
sudden burst
hyperlapse
🌌 Atmosphere Words
volumetric fog
light shafts
lens flare organic
heat shimmer
aurora borealis
dust motes in light
magic particles
neon reflections
09
Live Builder
Build your video prompt live
Fill in each slot below — or click chips in Sections 07 & 08 to auto-fill them. Watch your complete cinematic video prompt assemble in real time.
Video type:
🎬 Text-to-Video Prompt Builder
🎬 Scene
🎥 Camera Motion
💨 Subject Motion
🌌 Atmosphere
🎨 Visual Style
⏱ Duration & Ratio
🎭 Transition
🚫 Avoid
Generated Video Prompt — paste into Runway ML, Pika Labs or Kling AI
0 chars
Fill in the slots above to build your video prompt...
⚡ One-click video presets
Instagram Reel — AI Marketer
Young Indian woman typing on a glowing laptop in a modern coworking space at night. Slow dolly forward camera. Hair moves gently, neon lights reflect on the desk. Golden particles drifting upward. Cinematic 4K warm colour grade. 6 seconds, 24fps, 9:16 vertical. Fade in from black. No distorted faces, no watermark, no flicker.
Product Video — Luxury item
A sleek perfume bottle on a black marble surface. Camera slowly orbits 180 degrees around the product. Light rays from top-right, gold particles settling around base. Studio lighting, black and gold palette. Cinematic product photography style. 5 seconds, 24fps, 1:1 square. No text, no hands, no distortion.
Brand Reveal — DigiMargi
DigiMargi logo materialising from glowing gold particles against deep navy background. Camera pulls back slowly as logo forms. Volumetric light shafts, dramatic orchestral atmosphere. Cinematic colour grade, deep navy and gold palette. 5 seconds, 24fps, 16:9 landscape. Fade in from black, hold 1 second on completed logo. No blur, no pixelation.
Animate Photo — Portrait
Animate this portrait image: hair blowing gently in a soft breeze, fabric rippling slightly, bokeh background shimmering. Very slow zoom in from chest to face. Keep all facial features preserved and unchanged. Barely perceptible subtle motion throughout. 4 seconds, 24fps, 9:16 vertical. No distorted face, no colour shift.
Key rule for video: Always specify Duration + FPS + Aspect Ratio. Without these 3, AI tools make random choices that won't fit your platform. For Instagram Reels always use 9:16, 24fps. For YouTube use 16:9, 24fps.
10
Cheat Sheet
Your master cheat sheet — save & reuse
Click any prompt template to copy it instantly. Replace the [brackets] with your own details.
🖼 Portrait / People
Instagram influencer
[young Indian woman], [yellow saree], [smiling confidently], [rooftop at sunset], golden hour rim light, rule of thirds, warm amber palette, shot on Sony A7 III 85mm, bokeh background, 8K, no watermark
Professional headshot
[man in navy suit], confident expression, neutral studio background, butterfly lighting, centred composition, editorial photography, sharp focus, professional corporate headshot, 4K, no distortion
Fantasy character
[warrior princess] with [silver armour and flowing red hair], standing in [mystical forest], volumetric god rays, dramatic rim lighting, dark fantasy concept art, Artgerm style, highly detailed, masterpiece
🏙 Places & Scenes
Cinematic cityscape
[Mumbai skyline] at [blue hour], neon reflections on wet streets, dramatic storm clouds, wide establishing shot, cyberpunk colour grade, Blade Runner 2049 aesthetic, drone POV, 8K ultra detailed
Cosy interior
[Indian home office], warm wooden desk, plants, morning light streaming through window, bokeh dust particles, warm amber tones, architectural photography, Wes Anderson symmetry, 4K, no clutter
🛍 Product Photography
Luxury product
[perfume bottle] on [black marble surface], studio light from top-right, gold and obsidian colour palette, extreme close-up macro shot, product photography, 8K render, no background clutter, no watermark
Natural product
[skincare cream jar] surrounded by [rose petals and green leaves], soft diffused natural light, pastel earthy tones, flat lay composition from above, lifestyle product photography, ultra sharp, 4K
🎬 Video Templates
Instagram Reel clip
[woman typing on laptop in cafe], slow dolly forward, hair moves gently, warm morning light, golden particles drifting, cinematic 4K, 24fps, 6 seconds, 9:16 vertical, no text, no distorted face
Brand reveal video
[product logo materialising from golden light particles], camera slowly pulling back, dramatic orchestral atmosphere, black and gold colour palette, cinematic colour grade, 5 seconds, 16:9, fade in from black, 4K
Animate a photo
Animate this image: [hair blowing gently in wind, fabric rippling slightly, bokeh shimmering in background], slow zoom in from chest to face, barely perceptible motion, preserve all facial features unchanged, 4 seconds, 9:16
11
Practice
5 practice exercises to build mastery
The only way to get good at prompting is repetition. Do these 5 exercises and you'll be expert-level within a week.
1
The Upgrade Exercise
Take a simple 3-word prompt and upgrade it using all 8 components. Do this 5 times with 5 different subjects. Compare your results.
Start: "a man in a park"
Upgrade: Add style → Add lighting → Add colour → Add camera → Add quality
Goal: Transform it into an expert-level prompt with all 8 components.
Upgrade: Add style → Add lighting → Add colour → Add camera → Add quality
Goal: Transform it into an expert-level prompt with all 8 components.
2
The Style Swap Exercise
Take ONE subject. Generate the same image in 10 different styles. Compare how dramatically the output changes with only the style component changed.
Subject: "a cup of chai on a wooden table"
Try: photorealistic / watercolour / oil painting / anime / cyberpunk / Studio Ghibli / Wes Anderson / charcoal / synthwave / editorial fashion
Try: photorealistic / watercolour / oil painting / anime / cyberpunk / Studio Ghibli / Wes Anderson / charcoal / synthwave / editorial fashion
3
The Lighting Lab
Same subject, same style — change only the lighting. See how lighting completely changes the mood and storytelling of an image.
Subject: "woman standing in a doorway"
Light 1: golden hour → Light 2: neon night → Light 3: candle only → Light 4: harsh studio → Light 5: overcast grey
Light 1: golden hour → Light 2: neon night → Light 3: candle only → Light 4: harsh studio → Light 5: overcast grey
4
Brand Image Challenge
Create a series of 6 cohesive brand images for your DigiMargi AI page using the same colour palette and style across all prompts.
Use same: deep navy + gold palette, cinematic style, studio lighting
Vary: subject (laptop, phone, person, charts, globe, code)
Goal: 6 images that look like they're from the same brand photoshoot
Vary: subject (laptop, phone, person, charts, globe, code)
Goal: 6 images that look like they're from the same brand photoshoot
5
Video Reel Challenge
Create 3 video clips for an Instagram Reel using text-to-video. Each clip = 5 seconds. Together they tell a story of "a day in the life of an AI marketer."
Clip 1: Morning — opening laptop, golden light, slow zoom in
Clip 2: Working — typing on screen, neon charts visible, particles
Clip 3: Celebration — arms raised, confetti, crane shot rising
All: 9:16, 24fps, cinematic colour grade, no distortion
Clip 2: Working — typing on screen, neon charts visible, particles
Clip 3: Celebration — arms raised, confetti, crane shot rising
All: 9:16, 24fps, cinematic colour grade, no distortion
🎓
You've completed the full Prompt Mastery course
Text-to-Text builder · 8 image components · 200+ power words · Video prompt builder · 5 exercises
Follow @drbtaneja for daily AI tools, prompts & strategies.
Follow @drbtaneja for daily AI tools, prompts & strategies.